The very basic rule of making a purchase in an outlet is getting a receipt
Whether you park your vehicle, buy groceries, go for coffee or buy clothes, the process always ends at receiving a receipt. Receipts are a proof of purchases made for the things you buy at shopping stores. A very popular way that businesses having been putting receipts to use is by promoting promotions and deals. It also functions as marketing collateral that allows enterprises to push certain promotions into the market.
With Star TSP100 Thermal Receipt Printer, you can print images, custom text, contact information, barcodes, coupons, messages, bonus points, and more.
Learn more ways to leverage your receipts to increase your level of business. Let’s see how:
Build Your Brand Image
Improving product and brand awareness must be a top priority for any company. Customizing receipts with a reliable receipt printer can be easier than you imagined. You can include your logo and include contact information on the receipts to help your customers come back.
Printing your message or brand logo at the top or bottom of your receipt gives you an excellent opportunity to help your customers to remember your brand for a longer period. It increases your overall brand awareness and recognition in the market.
Announce Promotional Discounts
Putting promotional discounts on your receipts is a better way to expand your customer base. It can drive revenue while encouraging your customers to revisit your store. This is a good way of keeping your customers informed about the deals and promotions that you are currently offering.
Using receipts as a coupon or discounts can help you cut down on the cost you bear to produce the coupons, it also makes it easier for the customers to avail your discounts, eventually increasing your sales. It’s a win-win situation for both the sides.
Improve Communications with Customers
Always remember – ‘Customer is a king’. If you want to grow your customer base, you must provide superior customer service with excellent communication.
Your receipts can act as the perfect customer service asset to you. Picking up colours for printing receipts can improve communications with your customers. If you blend colors with an image or custom text, it encourages great recall, recognition, and attention of a consumer.
According to a survey, about 78% of consumers remember a phrase or word printed with colors rather than published in regular colours, black and white. For instance, KFC and McDonalds, both have a red logo as the colour red incites appetite. Banks and Insurance companies use blue in their logo. Blue colour induces responsibility and a feeling of trust. Do the same with your receipts, pick up colours that reflect the service of your brand.
Receipts serve as a powerful marketing tool for your business. All you need to do is ensure that you invest in a good quality receipt printer that is low maintenance and prints high quality receipts. Make sure your customers notice your advertising on the receipts you hand them over.