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The world is full of colors, from the bright blue sea to a vibrant red of a rose. They are potentially the most powerful medium of communication. It’s universally accepted that red color indicates ’stop’ and green denotes ‘go,’ thanks to the traffic lights.
No wonder, the practical use of color from a marketing standpoint has always been in the air. Satyendra Singh, a prominent writer in the Journal of Management and History, found a startling correlation between color and consumer decision making in 2006. From then, it’s clear that 90% of people review colors while making a purchase. It’s fascinating that humans have such a strong affinity with color. For instance – red color of Coca Cola’s logo or green color of a Heineken bottle helps people to find them quickly on a shelf full of products.
You must understand the significance of color, and how that fits into the landscape of label printing. To be more precise, we have come up with a few suggestions for purchasing a color label printer. Let’s discuss –
Speedy Label Turnaround
Imagine a situation when you have to shut down the production because you are running out of labels. Sometimes you need labels at a faster rate to complete a consignment and make a delivery in the given time. A high-speed color label printer, such as Primera LX500, can print high-resolution color labels at a much faster rate. This printer is a perfect solution for businesses who are running small bakeries, craft breweries or other small companies that often require changing the content of labels. You can simply upload a new file and start printing new labels.
Flexibility in Design
A color label printer enables testing label designs and working on logo changes, whether it is small or medium enterprises. It is pointless to place orders for labels to a third party which you may not like. For instance, small breweries mostly offer seasonal promotions in small batches with limited distribution. With color label printer, they can efficiently work on their label designs, print them out and test them to see which one works the best. They can even print out the exact number of copies required in a variety of sizes.
Last-Minute Changes
Owning your own printer can be beneficial in many ways. Picture a situation when you mistakenly place an order for labels that are not correctly printed. Making changes at the last minute will be a nightmare. You will probably not be given a chance to get them printed again. Using pre-printed labels will result in tossing all obsolete labels in the trash.
With your own printer, you can make last-minute changes to a label design file and simply upload it to the printer. It allows you to print new labels in no time with no scope of wastage.
Reduce Label Costs
Labels are not-so-often required. Businesses make use of merely a few hundred labels (or less) for a custom product. If you procure the least quantity of labels from a third-party vendor, you would probably end up purchasing their minimum quantity at a premium price.
With a color label printer such as Epson TM-C3500, you can print as many or as few labels as and when you need them. A printer can print up to 103mm per second which is perfect for a company labeling a hundred products in a day. It uses durable pigmented ink that is water-resistant and helps in reducing cost.
Meet Labelling Requirements
By using a color label printer, you can design your label formats and print them out as needed. It operates on a durable pigmented ink that is solvent and water-resistant, which is excellent for labels that may come in contact with the chemicals in the container or if they are stored in harsh environments. It also enables you to print a variety of label sizes with high-resolution at a high-speed.
If you require lesser number of labels that are prudent to occasional changes, look for color label printers at Wish A POS for different variants and at affordable prices.
