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Digital and traditional printing methods are both great options for customized labels. Do you know which is best suited to your business?

If you are looking to customize labels, there are certain variable components that you should keep in mind. To know the fundamental differences between the two label printing methods, read the following –

Traditional Printing for Labels

Gone are the days when people depended on conventional label printing. The market now is flooded with the most advanced technology printers. The new technique involves the use of aluminum plates that further transfer an image onto a rubber, which then rolls the image onto a large sheet of paper. With this printing method, you can produce high-quality labels in large quantities, providing crisp, clean and professional results every time.

These traditional printing techniques are designed for large quantity label needs. The most notable advantage of this method is cost-effectiveness, which means the more labels printed, the lower the per label price.

Digital Label Printing for Labels

Digital printing, on the contrary, doesn’t use aluminum plates, instead applies the liquid ink or toner directly onto the paper. This printing method is best suited for smaller print runs or when variable data such as a unique product name, code or descriptor is required.

When you want to print a specific number of labels, digital label printing options are a perfect choice. These are extensive so you can choose from a large variety of paper options, incorporate variable data while staying on your budget with digital printing options. This printing option is also suitable for situations when you are on-the-go for a test-marketing of a product in limited quantities or anticipating a brand change coming soon.

The highlight of the discussion is that your product label needs can be met either with traditional or digital printing. In both the techniques, you will be getting a high level of quality labels with good color and the cost, you are expecting. If you don’t require same labels in massive quantities, then you can opt for digital printing method to avoid potential waste and to save on costs.

Keeping in mind all of the variables that come into play, you can buy label printers from Wish A POS, the one that is best suited for your product and business.


Liberty Rd, Huntingwood,
NSW 2148, Australia


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Brisbane 4110, Australia



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Melbourne 3128, Australia


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NSW 2116, Australia


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QLD 4006, Australia


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NSW 2148, Australia