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Farmdrop, a UK-based online grocery marketplace raises delivery efficiency while dropping down the cost with Barcode Scanners. The company at this point can easily connect consumers with local small-to-mid-sized farmers and producers. They can fulfil customer orders with fresh goods by operating two delivery hubs.

Why Farmdrop selected Barcode Scanners?

To solve the issue, Farmdrop ultimately decided to obtain Barcode Scanners to commend daily business operations. These barcode scanners would allow drivers to scan the barcodes of produced items and crates at the time of loading and unloading of the items.

With barcode scanners, the customer orders have been correctly loaded into the van and then delivered to the intended customers. The scanner automates the system for the workflows for drivers.

Sven Poppelmann, CTO of Farmdrop said that – “Using smartphones for barcode scanning offers a much lower cost than using a dedicated hardware platform from a third-party vendor. Dedicated scanning hardware has a higher capital expenditure and requires ongoing customer support.”

Farmdrop’s Business Model generates success

Farmdrop’s business model revolves around its customers, farmers, and producers. Customers generally browse a web catalog and place orders on the same for grocery and fresh produce items. The orders received from the customers then sent to the local farmer – who lives within a 100-mile radius of a delivery hub. The farmer then picks, pack and ship goods to the hub within a 12-to-18-hour-long time window. Quick and speedy delivery of an order is a cornerstone of Farmdrop’s business model. The company gets produced goods from the farm to the customer’s place in the average time and the average distance of 19 hours and 60 miles respectively by operating a shorter, consumer-driven supply chain. Whereas, if produced goods being taken away from the farm to store, it will take an average time of 120 hours and the average distance of 600 miles. Faster delivery of goods automatically boosts customer satisfaction which plays a vital role in the expansion of Fardrop’s business. The company needs to maintain their revenue growth which they were experiencing in double-digit from months.

Benefits and Future Plans

Farmdrop started deploying barcode scanners for their inventory control that has certainly improved the accuracy rate of delivered crates to the customer. The plan is to consider buying more barcode scanners to scan barcoded packaged items while entering into the competitive market.

Poppelmann once said that – “We don’t have a warehouse and use a zero-waste model with a delivery hub. We scan barcoded items into the hub as they come in, which allows us to keep track of what has come into the hub and chase suppliers that haven’t delivered yet.”

The KOAMTAC KDC-400 advantage

Farmdrop decided to pick up the KOAMTAC KDC-400, a barcode scanner that works with Apple’s iPod, iPad, and iPhone to provide the company with an in-store scanning capability. The company then decided to implement the scanning solution after validating its features, such as ease-of-use, speed, and accuracy in a variety of adverse environmental conditions such as low lighting and damaged barcode labels.

KOAMTAC KDC-400 is considered one of the best barcode scanners that decode 1D, 2D symbologies and OCR-A/B depending on scan engine. The scanner also has rechargeable Li-Ion battery with a user-accessible compartment for easy replacement.

The unique challenges faced by farmdrop

Making sure that the pick up of correct orders and then deliver them to the intended customers is of utmost importance. Calculating the products precisely, Farmdrop processes around 5,000 products per day that gets separated into the eight different van deliveries with eight different drivers. Each van is loaded with at least one to three crates per customer order. The challenge was that the drivers forgot to load items into the van, or sometimes deliver the wrong goods to the wrong customer. This impacts to customer’s satisfaction and retention rates as they didn’t receive the products they ordered.


KOAMTAC KDC-400 leverages Class2 Bluetooth® Communications that provides the highest scanning speed and accuracy in the industry. The barcode scanner has a powerful keyboard emulator with keyboard wedging, application generation, DB look up and inventory program. The technology used in the barcode scanner can be used with rechargeable Li-Ion battery with a user-accessible compartment for easy replacement in Smartphones and Tablets.

Need to learn more about how barcode scanners can help streamline your order entry processes? Feel free to speak with our customer care executive.


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